— PROJECT NAME

Jimmy Buffett

— ROLE

Brand Identity

Creative Direction

Graphic Design

Illustration

— DATE

2020

When the world was shut down for Covid and music everywhere had come to a screeching halt, there were only a few entertainers whose creativity could weather the storm. It came as no surprise that Jimmy was one of them. He took a simple idea – grab the guitar and pick a few songs that only the real fans will know – and turned it into a masterpiece. His daughter Delaney candidly grilled him on the background of the songs and I am honored to have been a part of the the album art and creative direction. If you haven’t seen the videos, you’re in for a treat. Check out the series here.

In addition, Jimmy's brand Coral Reefer needed a branding update. We were able to illustrate and design several versions with various feels to help elevate the brand experience of the CBD brand.