— PROJECT NAME

Labrada Nutrition

— ROLE

Creative Direction

Social Media Strategy

Content Strategy

Graphic Design

App UX/UI

Photography

— DATE

2018 – 2024

Swiss Army Knife – Labrada is the brand that coined that phrase for me. This was the perfect opportunity for me to utilize every creative and strategic skill in my arsenal. World-class bodybuilding Hall of Famer, Lee Labrada, created the Lean Body brand to take his fitness protein and supplements to an every day target audience.

The featured ask – create content and build a social presence for the brand that felt more like a community than a social media page.

And so Lean Body Nation was born. We took the community to over 35,000 users in 12 months and from that, our organic campaign strategy soared.

I was able to provide creative direction for all of the brand marketing campaigns, photograph the content and the athletes, build the brand presence, strategize for reach and engagement, and even design the app experience to keep the community coming back for more. 

Check out some of my favorites from this brand.