— PROJECT NAME
Lavender Life
— ROLE
Brand Identity
Marketing Strategy
Creative Direction
Content Strategy
Graphic Design
UX/UI
Photography
Paid Ads
Email Marketing
Content Creation
— DATE
2019 – 2024
It’s not often you are asked to create a brand identity in which you are the exact target audience, but that was the case with Lavender Life.
When I first met the team at Lavender Life, they were in desperate need of more brand awareness, web traffic, and a solid plan on how to grow their business to reach the goals they had for the company. After diving into research on their customers, their products, and their current marketing and creative approach, I was able to recommend a brand and integrated marketing approach that I felt resonated with their specific audience and completely transform their company.
Notably, our collective success enabled Lavender Life to acquire their operations hub and local storefront—a barn that now stands as a physical embodiment of their growth and success.
FEEDBACK
“Amy has been one of the best creators for Lavender Life Company we have ever had. Her attention to design and detail had us sold the first time we met her when she redesigned our website. Amy listens to our needs, but also interjects what she knows is creative and makes sense in the overall strategy.
I would always ask Amy first for help in brand strategy, creative strategy, web design, photography, Facebook ads, and brochure development. We have had her do them all for us at Lavender Life Company and we have been extremely satisfied. She gets us!”
-Vickie Bennett, Founder, Lavender Life