— PROJECT NAME

Rebel Decal

— ROLE

Business Strategy

Creative Direction

Marketing Strategy

Content Strategy

Graphic Design

Brand Identity

Photography

UX/UI

— DATE

2007 – 2023

Rebel Decal is a vinyl company that thrives on off-color, in-your-face graphics. Specializing in vehicle wrapping and decals for Jeep, 4x4, and other rebellious car owners, Rebel Decal offers a library of hilariously offensive stickers, including favorites like "You may all go to hell, and I will go to Texas." We also implemented a monthly decal subscription that boosted revenue by 15%.

I built Rebel Decal from the ground up, starting as a decal creation hobby in our home, and turning it into a quarter-million-dollar vinyl and wrap company with a successful and profitable exit. This ongoing project gave me complete creative, marketing, and business freedom. Working with my team, we transformed the business from $600 in monthly revenue, driven strictly by word of mouth, to a thriving enterprise. Our campaigns, creative approaches, and strategies propelled Rebel Decal to its current success.

Check out some of my favorite Rebel projects below.