Amy Crowson

SITELOCK

Role: Brand Identity, Creative Direction, Content Strategy

— PROJECT NAME

Sitelock


— ROLE

Brand Identity

Creative Direction

Content Strategy

Graphic Design

UX/UI


— DATE

2021 – 2022

When SiteLock was acquired by Sectigo, they were on a mission to rebrand their corporate identity. The mission was to create a more modern, clean look for the website security company and to unify all of their corporate documents before launch.


Their target is small to mid-size businesses, so we had to stay relatable and intimate, yet elevate their brand and graphics. 


We created several different branding ideations to support all of our marketing and content efforts, but two stood out. It was a stand-off between the blue and the red, but in the end the classic SiteLock Red won out.


Check out the corporate rebranding below.