Amy Crowson

TREADWRIGHT

Role: Creative Direction, Brand Identity, Marketing Strategy, Amazon Strategy

— PROJECT NAME

Treadwright Tires


— ROLE

Creative Direction

Brand Identity

Marketing Strategy

Amazon Strategy

Graphic Design

Photography

UX/UI



— DATE

2021-2023

American-made, environmentally friendly, aggressive off-road tires. Something any Jeep or truck lover would enjoy outfitting their ride with.


With Treadwright, we were able to take a well-known brand and turn it into a household name for Texas

off-roaders.


Our creative team had the freedom to push the boundaries on this project. We dove into more aggressive fonts, created powerful video advertisements, completely rebranded and reworked their Amazon and Walmart strategy, and even formed partnerships with influencers like The Muscle from Diesel Brothers.


With our brand marketing strategy, we helped Treadwright generate a million in revenue in an 8 week period. 


Check out some of my favorites from this brand.