Career History
A career arc that moved from creative execution into business leadership, partner strategy, and revenue.
The titles changed over time. The pattern stayed remarkably consistent. I've always been equally comfortable in creative conversations and business conversations, which meant my career naturally moved between both. Over time, the scope expanded — from execution, to strategy, to leadership — but the work has always been about helping companies communicate clearly, grow intentionally, and create value that lasts.
Experience
2024 – Present
Bigleaf Networks
Director of Brand & Partner Marketing
Led corporate rebrand and built the company's first formal partner program. Developed certification, enablement, portal strategy, partner tiers, and Campaigns-in-a-Box framework. Connected brand, channel, and revenue initiatives into a measurable partner growth engine.
2024 – Present
Growth Rehab
Co-Founder · Principal Brand Consultant
Advised founders and growing businesses on brand strategy, positioning, market entry, and growth planning. Worked across industries to connect business goals with practical marketing execution.
2022 – 2024
WebPros
Senior Director, Global Brand & Communications
Led global brand strategy and communications across a portfolio of technology companies. Unified positioning, messaging, and brand governance while building partner education and enablement programs supporting channel growth.
2011 – 2024
Amy Crowson Creative
Founder · Brand Consultant
Provided strategic marketing, creative direction, positioning, content strategy, and growth consulting for businesses ranging from startups to established brands. Built long-term client partnerships focused on sustainable growth rather than campaign-driven wins.
2017 – 2022
Rebel Decal
Co-Founder · Brand & Business Development Executive
Co-founded, operated, scaled, and successfully exited a custom graphics, signage, and vehicle wrap business. Led marketing, sales, operations, customer acquisition, and strategic planning while growing the company from startup to acquisition.
2019 – 2022
BubbleUp
Director of Creative Services
Managed agency creative and marketing teams while overseeing client portfolios across multiple industries. Directed brand strategy, creative execution, customer research, digital marketing, and long-term growth planning for regional and national brands.
Sawubona Oils
Market Entry Strategy & Brand Development
Led market research, customer discovery, competitive analysis, distribution planning, and go-to-market strategy for U.S. market expansion.
Capabilities
- Brand strategy & positioning
- Brand governance
- Partner ecosystem design
- Partner enablement
- Channel & co-marketing strategy
- Growth strategy
- Revenue enablement
- Market entry & expansion
- Marketing operations
- Executive communications
- Creative direction
- Customer & market research
- Team leadership
- Agency management
- Cross-functional alignment
Education
Texas A&M University
Professional MBA, 2023
GPA: 4.0
Sam Houston State University
BFA, Photography & Digital Studies
Magna Cum Laude